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ENTREPRENEURIAL VENTURE

SINCE MAY 2021

Founder, Creative Director
at Neram, India

A Women lead start-up focusing on uplifting Indian handloom craft while maintaining a contemporary outlook for Sarees - A traditional garment worn in India

  • Driven by a team of two women completely aligned with the values and aesthetics of the brand

  • In charge of providing the right design direction and curating ideas for product development

  • Development of cohesive communication strategies and execution with the help of campaigns and digital creatives

  • Overlooking Finacial documents and devising sales targets every month

  • Maintainance of logistics thereby ensuring timely shipments to customers

  • Profitable within three months of launch, Now aiming at expanding product categories and scale of operations

  • Constantly envisioning appropriate brand strategies for the growth of the brand

CONSULTANCIES

SINCE JAN 2022

Branding Consultant
at Myst Cosmetics, India

Covid born start-up redefining beauty norms offering unique and functional cosmetics, with their core emphasis on #mystrength

  • Developed a Cohesive brand image by building a strong graphic and visual language

  • Defined appropriate target groups and accordingly categorised product channels

  • Designed Logo and packaging Mock-ups for new products

  • Established Brand design vision and strategy for the near future

  • Provided insights on consumer interaction and product concepts

  • Assisted communication campaigns in order to align them with newly developed brand strategies

  • Documented and organised the new plan of action for the team

MAR 2022 - AUG 2022

Brand Manager
at His Studio, India
 

Men's bespoke tailoring business catering to all fashion needs within this category, with a dedicated customisation strategy

  • Analysed brand positioning and consumer insights

  • Shaped and communicated the brand’s vision and mission

  • Aligned the company around the brand’s direction, choices and tactics

  • Recruited and Managed a team of people working on brand initiatives

  • Devised Design directions and philosophies to be incorporated moving forward

  • Translated brand elements into plans and go-to-market strategies

  • Developed and monitored systems for production, operations and distribution 

  • Devised innovative growth strategies and monitored consumer interactions​

FULL-TIME JOBS

 JUL 2021- JUN 2022

Assistant Manager, Design at Aditya Birla Fashion and Retail - Allen Solly Tribe
 

​Responsible for all design functions starting from ideation and conceptualisation to design development, Technical drawings and sampling for the sub-brand Allen Solly Tribe - Men’s wear targetted to attract the younger Allen Solly audience

  • Worked alongside the brand manager to ideate, plan and execute concepts each season based on in-depth trend and market research 

  • Ideated mother concepts and sub-stories for each season and curated Themes to present to the CEO

  • Designed styles along with prints and graphics for a range of 160-200 SKUs per season and ensured cohesive narratives throughout the range plan for Retail stores (DOS) as well as E-commerce 

  • Assisted the brand manager in design development for the sub-brand Allen Solly Jeans

  • Coordinated with cross-functional teams namely product, buying, sourcing and sales to ensure the required execution and quality reproduction of concepts 

  • Developed design range as per the requirements of the buying teams and negotiated the selection of possibly successful styles 

  • Stayed in touch with the product teams to monitor apt execution and translation of design to product. Facilitated product development right from prototyping to bulk production and effectively exercised fitting and quality checks

  • Worked hand in hand with the sourcing teams to execute innovative ways for surface development and finishing, enhancing product quality on fabric, trim and supplier levels​

NOV 2020- JUN 2021

Apparel Designer
at FILA India - Apparel and Accessories
 

Responsible for all design functions starting from ideation and conceptualisation to product development and sampling for FILA apparel and accessories (Men’s and Women’s wear)

  • Closely worked with Creative Director in planning, monitoring and controlling the projects and collections

  • Coordinated with cross-functional teams namely marketing, merchandising and sales to ensure quality services, and resolve conflicts and complex issues

  • Designed, developed and devised the range architecture for seasonal collections along with competitor analysis

  • Conducted competitive monitoring both in-field and digital and analysed product news for marketing 

  • Assisted Merchandising team in executing innovative ways for surface development and finishing, enhancing the product quality on fabric and supplier levels 

  • Facilitated product development right from prototyping to bulk production and effectively exercised fitting and quality checks

  • Analysed and monitored the traffic and sales in distribution channels and ensured proper product rotation

  • Assisted in realizing the visual communication according to collectional themes for each season.

INTERNSHIPS

OCT 2020

Assistant Designer
at Son Of a Noble-SNOB Men 

Responsible for design functions and surface development for the Menswear designer label

  • Assisted Creative Director in translating ideas into designs and further into technical drawings for production 

  • Developed Graphics and prints and designed ranges of 100 SKUs for E-commerce as a part of the brand’s consultancy service sub-division 

JAN 2020 - MAY 2020

Design Intern at Aditya Birla Fashion and Retail -
Allen Solly Women  

Responsible for design functions and concept ideation for Allen Solly Women’s wear 

  • Worked directly under the Brand manager to assist with seasonal requirements

  • Conceptualised and ideated fresh and feasible themes to be incorporated by the brand

  • Assisted and supported the women’s wear team for Trade shows and Buying meetings

JUN 2019 - JUL 2019

Design Intern at Aditya Birla Fashion and Retail -
Allen Solly Unformal

Responsible for design functions and conceptualisation for Allen Solly Unformal - A new sub-category under mainline menswear to be tested in the market 

  • Conducted in-depth market research and analysis of competitive brands monetising on similar opportunities 

  • Conceptualised and envisioned Fresh, Innovative yet commercial themes for the new category 

  • Developed multiple Print and CAD options that were incorporated into the season’s collection 

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